These days, constituents and funders expect the organizations they support to have a digital presence—whether it’s on Twitter, email, or an easy-to-navigate website. Creating a cohesive, well-managed digital communications strategy can make or break your fundraising, advocacy, and volunteer-recruitment efforts. This 90-minute webinar will walk through the basics of digital communication strategy, and offers tips and tools for DV/SV service providers of all sizes and budgets. The webinar will begin with a presentation by Media Cause, outlining the basics of managing your organization’s digital presence—including social media, email, digital fundraising, and website management. The presentation will be followed by a discussion with Director of Communications Marsha Robertson from Futures Without Violence and We R Native (Program of Northwest Portland Area Indian Health Board) about how they’ve leveraged digital strategies to reach their organizational goals. The webinar will close with a question and answer session during which participants will be invited to share their questions and experiences.
Closed captioning will be provided
Presenters
Sarah Potts, Director of Digital Strategy, Media Cause
Sarah Potts leads the digital strategy teams, bringing 8 years of experience working in a variety of industries and nonprofits. Her digital marketing experience spans brand development, email marketing, automated drip campaigns, social media marketing and everything in between.
Kristy Kosak, Senior Account Manager, Media Cause
Kristy’s can-do attitude, and passion for helping others succeed allow her to lead the way to amazing, memorable, quantifiable social media moments. She positions herself on the front lines of innovation in social media and applies that knowledge to the broader spectrum of digital marketing across channels.
Marsha Robertson, Director of Communications, Futures Without Violence
Marsha Robertson has over 25 years of experience as a seasoned marketing/public relations executive and resourceful communications specialist. Following fifteen years in Los Angeles, she worked as Director of Media Relations for HBO’s original movies in New York and then moved to San Francisco, where she transitioned to nonprofit marketing and communications.
David Stephens, Multimedia Project Specialist, We R Native (Program of Northwest Portland Area Indian Health Board)
David Stephens has a unique blend of health promotion and digital marketing experience – he is both a registered nurse and manages We R Native’s media channels (website, text messaging service, Facebook, twitter, Instagram and YouTube channel) – and all content creation therein.
Thomas Lee Ghost Dog Jr., Project Assistant, We R Native (Program of Northwest Portland Area Indian Health Board)
Thomas Lee Ghost Dog Jr. assists with several adolescent health promotion projects, and manages We R Native’s Youth Ambassador program – a group of 50 Native youth promoting positive health behaviors and creating positive change in their communities. Tommy blends We R Native’s resources with his own life experiences growing up on the Burns reservation.